MEDIA ADVISORY, 1st June 2017
Premium virtual reality (VR) headset manufacturer StarVR and automotive visualisation specialists ZeroLight have confirmed a showcase of their latest developments, an ultra-high definition automotive virtual reality experience, during London Tech Week. The demonstration will take place at VR & AR World, June 13th-15th at London’s ExCeL, promising to show one of the most visually impressive VR experiences to date. Focussed on the commercial potential of immersive technologies, the event will also host a talk held by ZeroLight’s Chief Marketing Officer Francois de Bodinat and StarVR’s Guillaume Gourard on the initiative to deliver premium commercial VR and its impact on presence, perception and user engagement.
“Quality and innovation are the foundation upon which we build our experiences.” says Francois de Bodinat, Chief Marketing Officer at ZeroLight. “The team at Starbreeze and Acer have delivered a headset with a display that can deliver truly high-definition content such as ours, taking the medium forward within enterprise.”
ZeroLight have created some of the most recognisable commercial automotive VR experiences to date. The partnership with StarVR will allow delegates to configure, explore and interact with a digital vehicle using an industry leading HMD that can deliver the company’s high-quality visual experiences to their intended resolution with a 210-degree field of view.
“With StarVR we’re focusing on facilitating premium commercial content creators like ZeroLight with a truly high definition HMD that showcases the full potential of their experiences, inspiring the future of enterprise in VR. We’re excited to be showing the latest R&D with a partner that is powering forward thinking retail concepts within the automotive space.” said Guillaume Gouraud, Industry Relations and Business Development Europe for StarVR Inc.