IMAX unveils comprehensive virtual reality strategy; launches location-based initiative through partnership with Starbreeze

IMAX to Create Fully Integrated Premium Out-of-Home VR Offering Encompassing Camera Capture, Content Distribution and Delivery  NEW YORK – May 20, 2016 – IMAX Corporation (NYSE:IMAX) today announced its strategy to develop a premium location-based virtual reality offering that will deliver immersive, multi-dimensional experiences, including entertainment content and games, to multiplexes, malls and other commercial destinations. Following yesterday’s IMAX Google VR camera announcement, IMAX has expanded its initiative to include a joint venture agreement with Starbreeze AB, a…

Starbreeze and Acer to Form Joint Venture for the StarVR Headset

CANNES (May 15, 2016) Starbreeze AB and Acer Inc. today signed a letter of intent to form a joint venture for the StarVR Virtual Reality (VR) Head-Mounted Display (HMD). The two companies aim to cooperate on the design, manufacturing, promotion, marketing and sales of the StarVR HMD to the professional- and location-based entertainment market. “Since our launch in June 2015, we have had an amazing start with StarVR. By partnering with Acer we shift gears yet again…

Premiering The Cinematic VR-experiene “Cockatoo Spritz” at Cannes may 11-20

Starbreeze, partnering with Acer, Audeze and Glenfiddich, is currently showcasing its first internally produced cinematic Virtual Reality (VR) experience titled “Cockatoo Spritz” directed by Stephane Barbato. Starting on Wednesday May 11th Starbreeze will showcase the new VR-experience Cockatoo Spritz and Overkill’s The Walking Dead VR-Experience at the Majestic Hotel at the heart of Cannes. On Sunday May 15th an event will be arranged to further exclusively preview the experience for select invitees. “We felt the…

Unveiling the Project StarCade VR initiative

At the 2016 VRLA Winter Expo, taking place today Saturday, January 23 at the Los Angeles Convention Center, Starbreeze announced its brand new StarCade VR initiative. Starbreeze to establish an VR arcade venue in Los Angeles giving customers access to premium location based VR experiences Aiming to make premium VR experiences accessible for the masses, Starbreeze will create a StarVR powered arcade hall, where VR enthusiasts and novices alike are welcome to experience the exciting…

STARVR supported Nokia’s MAKING VIRTUAL REALITY OZO launch event

Starbreeze participated in the Nokia OZO launch event, MAKING VIRTUAL REALITY, taking place L.A. LIVE, Los Angeles, November 30th. The event itself hosted hundreds industry professionals to demonstrate the Nokia OZO virtual reality (VR) camera. The STARVR VR headset, amongst others, gave the event attendees the opportunity to fully immerse themselves in a number of OZO filmed experiences, fully taking advantage of the headset 210-degree field of view. Starbreeze is looking to work closely with…

Collaborating with Tobii, integrating eye tracking into StarVR

In early development, Starbreeze and Tobii today announced their collaboration to integrate Tobii’s revolutionary eye tracking into the StarVR HMD. Eye tracking is set to further revolutionize virtual reality application where the user’s eye movements and reactions can trigger different reactions and paths in the experience. Most importantly, the implementation of foveated rendering (Gaze Prioritized Graphics), or computational graphics, can occur when the device knows the specific area the user is currently looking. With foveated…

Reporting from Immersed Spain

In early September, we went to the Immersed Europe conference in Spain. On the 2nd and 3rd of September, Starbreeze stole the show presenting a slightly updated version of the 210 degrees StarVR Headset. Members of the VR industry, technology innovators as well as members of the public had the chance to test the OVERKILL’s The Walking Dead VR-experience in the same conditions as at E3 2015. Emmanuel Marquez, Starbreeze CTO, opened the two day conference, followed by Sony, Crytek, AMD…

We’re taking the OVERKILL’s The Walking Dead VR-experience on the road!

Starbreeze Studios, Skybound and 505 Games are coming together for San Diego Comic-Con between July 9-12, showcasing StarVR – Starbreeze 210 degree virtual reality headset – OVERKILL’s The Walking Dead VR-experience and PAYDAY 2. Just across the street from Comic-Con at Petco Park, Starbreeze and Skybound are bringing the OVERKILL’s The Walking Dead VR-experience on the road with an actual RV bus parked right next to the event. Fans are able to come and try…

E3 2015 in pictures

At E3 2015, we announced our Project StarVR and had a great time meeting members of the press, old as well as new potential partners and fans. Serving up more than 1200 VR-demos throughout the week, it was a huge success. Please enjoy a selected gallery of our activities below: